WHAT IS TOO MUCH?

That's what I want to know. What is "too much?" how can you really know what "too much" is until you have experienced it?

This is one of the key principles of the studio. The pursuit of the knowledge of "too much."

This is the reason why this project is FUNDAMENTALLY about SCALE. Its my desire EVERYTHING have something to do with scale - because, really, everything does.

Its about understanding systems of SCALE - and how they are used to create hierarchy and order.

to put it another way we are attacking SCALE in all its forms.

and by the way, this is a great photo - look at everything going on that relates to scale.